Managed service providers used traditional methods of sales for a long time. Cold calls, door to door outreach, and creating sales teams from scratch are all examples. This method is beginning to fail in the modern world. A high price, lengthy durations of ramp-up, as well as short sales rep tenures make this approach not only ineffective but risky. MSPs still spend a lot of money on outbound tactics that yield little, whereas other B2B sectors prioritize marketing over sales.
In reality, relying on sales alone for creating demand is the same as putting a wagon before an animal. Even the best salespeople struggle when they don’t have a constant flow of prospects. This is why modern-day MSPs are turning their focus to pay-per-click advertising to offer MSPs a smarter way to generate leads that are already looking for what they have to offer.
What is it that makes PPC for MSPs so effective?
PPC for MSPs is a direct line to buyers interested in services such as managed IT support, cybersecurity or helpdesk outsourcing. PPC is more effective than cold outreach because it identifies the need when it occurs.
With the correct campaign implemented, MSPs can appear at the top of search engine results as well as in targeted LinkedIn feeds, or even on YouTube videos that are watched by decision makers in small and midsize businesses. This kind of marketing is not just about boosting the visibility of your business, but it also attracts in-market prospects who are more likely to make a purchase.
It’s also much simpler to track the return on investment than traditional sales methods. You don’t have to make a guess as to which calls will make a difference in the final sale. Instead, you can determine which ads and keywords are generating the best results and also the cost per call.
Why Most campaigns fail when they lack the right knowledge
A successful PPC campaign is more than just boosting a Facebook status or choosing a handful of Google Keywords. MSPs are aiming at a particular market and to connect with them effectively, they need industry-specific experience. That’s where a specialized MSP PPC agency makes all the difference.
A MSP advertising agency is certified for the following purposes:
Invoke business issues such as security threats, undependable support, and downtime.
Create ads that are aligned to MSP packages and other services.
Create landing pages that turn interest into inquiries.
PPC campaigns without this level of detail can quickly transform into costly experimentations. If properly managed PPC ads can turn out to be effective growth engines.
Marketing First Selling Second: A Better Growth Path
It’s becoming more popular for marketers to employ a sales team first before investing in their marketing. MSPs are now recognizing the importance of generating demand. When marketing is successful, sales teams can save time on research and more time closing.
PPC is a crucial method of generating warm leads. It is able to fill the top of the funnel with warm leads, allowing founders and teams to focus on creating value rather than chasing cold prospects. When there is consistent inbound traffic, then you should increase the size of the sales staff, not prior to.
MSPs are able to expand their operations more effectively and also save time with this model. The best part is that it connects with consumers wherever they are online.
Final Thoughts
If your MSP is still using outdated sales-driven strategies, it’s the time to step back and evaluate. There’s a more effective, viable option that is more sustainable and begins with reaching those who are already seeking solutions similar to those you offer.
Pay-per click advertising isn’t focused on generating clicks, it’s also about making clients. With the help of a reputable MSP PPC agency, or MSP advertising company, you can build a reliable flow of high-quality leads, and finally be free from the unpredictable nature of cold marketing. Marketing isn’t a luxury anymore. It’s foundational.